WPForms Brevo

Streamlining Your Email List with WPForms Brevo Integration

In the world of digital marketing, managing your email list efficiently is paramount. One powerful tool you can utilize is the combination of WPForms and Brevo. WPForms is a well-known WordPress form builder that simplifies the process of creating forms, while Brevo (formerly Sendinblue) is an email marketing service that allows you to manage and engage with your subscribers effectively. Integrating WPForms with Brevo can help you effortlessly add users to your Brevo lists whenever they submit your forms.

Understanding the Requirements for Integration

To get started with the WPForms Brevo integration, a few prerequisites must be met. First and foremost, you will need at least a Plus license for WPForms to use the Brevo addon. This ensures that you have access to all the necessary features to connect and manage your email list efficiently. Additionally, it is crucial to have the latest version of the WPForms plugin installed on your WordPress site. Keeping your software updated is key to ensuring compatibility and security.

Another essential step is signing up for a Brevo account, which acts as your central hub for all email marketing activities. This account will allow you to manage your subscriber lists, track email campaigns, and more.

Installing the Brevo Addon in WPForms

Once you’ve ensured that your site meets all the requirements, the next step is installing the Brevo addon for WPForms. After installing the core WPForms plugin and verifying your license, navigate to the WPForms Addons area to find and activate the Brevo addon. Activation is quite straightforward; simply click on the addon and enable it.

Upon activation, the next step involves connecting WPForms to your Brevo account. Head over to your WordPress dashboard, select WPForms, then Settings, and navigate to the Integrations tab. Here, you will find Brevo as one of the integration options. Click on it to access its settings.

Connecting Your Brevo Account

To link your Brevo account with WPForms, you’ll need your Brevo API key. Finding it is simple; log into your Brevo account, navigate to the SMTP & API section in the main menu, and click on API Keys. Here, you will have the option to generate a new API key. Make sure to copy this key and keep it secure, as you won’t be able to view it again after you generate it.

Return to your WPForms settings and paste your Brevo API key into the appropriate field. You’ll also want to assign an internal nickname for your account, which is useful if you plan to manage multiple Brevo accounts later. After entering your API key and nickname, click the “Connect to Brevo” button.

Once WPForms has successfully connected to your Brevo account, you will see a green “Connected” status. Now you’re all set to begin linking forms with your Brevo account!

Linking WPForms to Brevo Lists

After establishing the connection between WPForms and Brevo, the next step is to integrate Brevo with a specific form. You can create a new form or edit an existing one using the WPForms form builder. In the builder, locate the Marketing tab and select Brevo. Click on the “Add New Connection” button to begin setting up this connection.

You’ll be prompted to provide a nickname for the connection, which again is for your internal use. This is useful when you have multiple connections for different email marketing campaigns. After naming your connection, select the Brevo account you are linking and choose the action that should occur upon form submission.

Actions Available in Brevo

Brevo offers several actions you can take when a user submits a form through WPForms:

• Subscriber: Create or Update: This action adds a new subscriber to your Brevo list or updates their information if they already exist. You will need to designate the email address field in your form, select the corresponding Brevo list, and choose whether to enable double opt-in. Enabling double opt-in sends a confirmation email to users before they’re added to your list, enhancing both deliverability and compliance with regulations like GDPR.

• Subscriber: Unsubscribe: This action lets subscribers opt out of your mailing list while keeping their user records intact within Brevo.

• Subscriber: Delete: This option is designed for users who want to remove themselves completely from your Brevo account. It’s crucial to use this labeled option responsibly, particularly in the context of GDPR compliance, by ensuring that entry storage is disabled.

Tracking User Events

An excellent feature of the WPForms Brevo integration is event tracking. You can record user interactions and behaviors which can trigger specific follow-up actions or automations within your Brevo account. This feature can provide valuable insights into user engagement and funnel optimization.

Implementing Double Opt-In

Double opt-in is a best practice in email marketing, providing an extra layer of confirmation for subscribers. It ensures that the people who are added to your list genuinely want to receive your updates and communications.

To set this up in your Brevo account, first access the “Templates” section in Brevo’s dashboard. Create a new transactional email template and fill in key components like Template Name, Subject Line, and the content of your confirmation email. Be sure to include a confirmation button within this email as it is essential for the double opt-in process.

Setting Up the Confirmation Template

Once your template is drafted, add the required opt-in tag to ensure it functions properly. Customize the email to fit your brand’s voice, and once everything looks good, save and activate the template. Back in your WPForms connection settings, enable double opt-in for the specific form you’re working on. You will select the template you just created and add any relevant redirect URLs.

When the form is submitted, users will receive the confirmation email, and they’ll only be added to your Brevo account upon confirming their subscription.

Enhancing User Experience with Conditional Logic

One of the genius features in WPForms is its conditional logic. This lets you tailor the user experience based on their responses in your forms. For instance, you could add a checkbox asking users if they would like to receive newsletters. Depending on whether they check the box, you could modify the actions that occur once they submit the form.

To use conditional logic effectively, add a Checkboxes field to your form. Label it appropriately, such as “Please keep me updated with weekly newsletters.” Then, in the Brevo settings of your form, enable conditional logic, and set rules to determine when the connection will process based on whether the checkbox is selected.

This ability not only allows for more personalized communication but also helps in maintaining GDPR compliance by enabling users to choose their preference clearly.

Wrapping Up the Benefits of WPForms Brevo

Utilizing WPForms with Brevo provides a streamlined approach to managing your subscriber lists and improving your marketing efforts. By following the setup processes outlined above, you can effortlessly integrate your WordPress forms with Brevo. This integration not only enhances how you capture leads but also enriches how you engage with your subscribers.

Whether you’re creating forms to gather information, incentives, or sign-ups, the WPForms Brevo integration is architected to convert submissions into meaningful relationships. With features like double opt-in confirmations and event tracking, you gain better insights into user behavior and preferences, which ultimately leads to improved marketing campaigns.

In conclusion, if you’re utilizing the combination of WPForms and Brevo effectively, you’re well on your way to seamless email marketing that not only engages but also builds a loyal subscriber base over time. This alignment can significantly impact your overall success in online marketing and customer engagement. Embrace the possibilities that WPForms Brevo offers and watch how it transforms your interaction with your audience.