Easy Digital Downloads – Recently Viewed Items

Increase Your Sales with Recently Viewed Items

The feature of Recently Viewed Items is a phenomenal tool for online store owners using Easy Digital Downloads. This functionality allows e-commerce businesses to display products that customers have previously checked out while they browse different sections of the website. With this feature, you can mimic the shopping experience provided by large online retailers like Amazon, which is renowned for its effectiveness in driving sales through personalized recommendations.

Understanding the Importance of Recently Viewed Items

Showing Recently Viewed Items plays a crucial role in enhancing user experience. When visitors return to your site and see the products they’ve previously considered, it reinforces their interest and can prompt them to make a purchase decision. This tactic not only keeps the products in the forefront of their minds but also helps them navigate back to items they might want to revisit.

In a world where online shopping is remarkably competitive, employing strategies that facilitate a seamless and tailored shopping experience can distinguish your store from others. The ability to remind shoppers of products they were interested in can reduce their chances of abandoning carts and encourage quicker conversions.

Where Can You Display Recently Viewed Items?

One of the standout aspects of Easy Digital Downloads’ Recently Viewed Items feature is its flexibility. You can choose to display the items in various strategic positions throughout your site for maximum visibility:

1. Single Product Pages: Placing Recently Viewed Items on product detail pages can be particularly effective. A customer may be looking at a specific item, and if they see similar products that they’ve previously viewed, it increases the chance they’ll make a purchase.

2. Checkout Page: Having recently viewed products on the checkout page serves as a gentle nudge. As customers proceed to finalize their purchase, showcasing products they’ve shown interest in can encourage upselling—potentially adding more items to their cart before completing their order.

3. Widget Areas: The flexibility to use an included widget allows site owners to place Recently Viewed Items in any designated widget area. This means you can position them in sidebars, footers, or any place where you provide additional information to your visitors.

Strategies for Maximizing the Impact of Recently Viewed Items

To make the most out of the Recently Viewed Items feature, consider integrating these strategies:

Utilize Attractive Thumbnails and Clear Titles

Ensure that the products displayed through Recently Viewed Items have eye-catching thumbnails. Pairing visually appealing images with clear, concise titles can capture the attention of browsers. Customers are more likely to revisit products that are presented in a way that highlights their best features.

Use Appeal-based Personalization

Incorporate personalized messaging along with the recently viewed items. For example, saying “Welcome back! Here are the items you looked at last time.” gives a familiar feel to returning customers. Customizing how the Recently Viewed Items are presented adds a personal touch.

A/B Test Various Display Options

Experimenting with the position and presentation of the Recently Viewed Items section can provide insights into what works best for your audience. You can test different placements, such as at the top of the page versus the bottom, or varying styles of display, like a scrolling carousel versus a static list.

Monitor Performance Metrics

Keep an eye on the analytics related to the Recently Viewed Items feature. Evaluating which products are frequently revisited can help refine your marketing strategy, leading to improved stock decisions or promotional campaigns aimed at those items.

Encourage Social Sharing

By integrating social sharing features with your Recently Viewed Items, you not only gain exposure for specific products but also leverage the trust factor that comes from peer recommendations. When customers share items they were interested in, it promotes an additional layer of engagement.

Keep It Fresh and Relevant

If a visitor returns to your site and is shown recently viewed items that are no longer available or have gone out of stock, it can lead to frustration. Make sure your Recently Viewed Items section updates dynamically, showing only products that are available for purchase.

Success Stories of Utilizing Recently Viewed Items

Many eCommerce businesses have reported increased engagement and sales conversions after implementing the Recently Viewed Items feature. For example, a small digital art store noted that after they began to showcase recently viewed artworks, their sales saw a significant lift. Customers frequently expressed gratitude on social media for the ease of navigation, which prompted them to complete purchases.

Another case involved an online software provider that noticed a 15% increase in conversion rates after featuring Recently Viewed Items prominently on their checkout page. This demonstrated how powerful reminding customers of their previous interests can be.

Conclusion

Incorporating the Recently Viewed Items feature from Easy Digital Downloads can have a substantial impact on enhancing the user experience of your site. By presenting customers with items they’ve previously browsed, you create an opportunity to reignite their interest, ultimately leading to higher conversion rates and increased sales. Whether positioned on product pages, checkouts, or displayed via widgets throughout your site, recently viewed items can act as a catalyst for driving customer engagement and improving sales performance. Embracing these strategies will result in not just a more personalized shopping experience, but also a noticeable boost in your store’s profitability.